Heineken beer: who does not know it? The Dutch beer brand that is famous all around the world. It all started when the 22-year-old Gerard Adriaan Heineken bought a beer brewery called the Hooiberg (the haystack) in Amsterdam. After expanding business in the Netherlands with for example a brewery in Rotterdam, Heineken opened up their vision to the rest of the world. In 1900 they imported the first beer into Africa. Especially after the First World War, Heineken started to focus more and more on export. Unfortunately, in the United States alcohol was prohibited till 1933. After the prohibition was over, the first Heineken beer arrived in New York in 1933.


Nowadays, Heineken is very proud on their position of first and only truly global beer brand, with sales in 178 countries around the world. They have operations in 70 countries around the world, which makes the company reach bigger than any other beer brand. In 1991 the brewery in the middle of the city center of Amsterdam closed and became an interactive museum with free beers and is now called ‘Heineken Experience’.


Do you want to buy tickets for the Heineken Experience? Come visit our tourist information shop at Dam Square to buy skip-the-line tickets with a discount! 360 Amsterdam is a hidden pearl in the heart of the center for everyone who wants honest advise on what to do in Amsterdam. You can find 360 at the right side of the Royal Palace, above a coffee place called Dam Good Coffee! Save time and money: visit 360 Amsterdam!


By the way; the title of this text ‘Proost!’ means ‘cheers’ in Dutch!